Willow the FairyAlimrose is the designer name in the childrens gift market. In business for more than 30 years they pride themselves on gorgeous designs & great service. With a passion for design, an eye for detail and a feel for beautiful fabrics, they are the home of the sweetest dolls, loveliest baby accessories & gorgeous toys for kids. Give. Inspire. Play

Easy to carry

These squeakers only require gentle squeezing and shaking to make a cute squeaky noise which keeps baby entertained

With Davy’s background in design – he’d previously worked in design firms in Amsterdam

day or night

and Footrest Protector

and a lot more enjoyable

you can now also see your baby

the pair knew they could create something dynamic

This soft-hearted pal brings honey-sweet dreams and plenty of vintage hugs

Allows you to attach the Mima parasol or cup holder to the Xari stroller

the intense new color for Xari conjures up an exciting image of fun and liveliness decorated in bright colors and intricate patterns

With just one cuddle